Though marketing permeates our culture, most people seem fuzzy about what a digital marketer actually does. Poll your friends and family, and you’ll find a host of ideas ranging from digital door-to-door sales forcing their way into inboxes or even sales hypnotists subliminally manipulating us to purchase their product.
Indeed.com shares a more accurate definition:
A digital marketer is a professional who specializes in digital advertising and online communications. Digital marketers use internet resources to help companies grow revenue and build their brand. A digital marketing professional completes tasks like placing digital display ads and performing content marketing and public relations strategies like press releases, social media, website and landing page design.
What does a digital marketer do? It can be expansive:
- Develop strategy
- SEO
- Video
- Social media
- Website optimization
- Data analysis & reporting
- Copywriting
- Design
- AI specialist
No one person can do it all. This is great news for anyone interested in this career field! With such a wealth of options, digital marketers can certify as generalists or focus on one or two core skills. Both jack-of-all-trades and specialists succeed as marketers.
The job titles are many:
- SEO Specialist
- Advertising Manager
- Email Marketing Specialist
- Social Media Manager
- Content Manager
- Digital Marketing Manager
- Analyst
- Digital Designer
Are you interested in a career in marketing? There definitely is a role for you.
Our Digital Marketing Science course prepares you for the industry. In only 10 weeks, you’ll earn three in-demand credentials: Google Analytics, Google Ad Search, and HubSpot Email Marketing.
No skills in hypnotism required.
