Since ChatGPT was released in November 2022, it’s been a hot topic in the business world. Its human-like abilities are so promising that some wonder if AI will replace business analysts altogether.
What is ChatGPT?
ChatGPT is an AI tool that converses in human-like dialogue. It’s a unique chatbot developed by OpenAI and trained using reinforcement learning by human AI trainers. ChatGPT is also capable of analyzing huge amounts of data in less than seconds.
Its benefits.
- Gain audience insight. ChatGPT, by analyzing large volumes of data quickly, gives you insights into your audience, helping you identify trends.
- Gauge persona reaction. Ask ChatGPT to act as your target persona and have it react to hypothetical situations.
- Write in code. Enter your requirements in plain text and ChatGPT will give you the SQL code needed.
Its pitfalls.
- Inaccuracies. ChatGPT doesn’t provide references for its facts. Always evaluate the results.
- Needs specificity. ChatGPT results are only as good as the prompts you give it. Be willing to experiment with prompts and be as specific as possible.
ChatGPT can be a promising, supportive tool for Business Analysts, but it can’t replace them. There’s no substitute for human creativity and lived experience. Give it a try here to see if the results work for you.
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