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Holiday Marketing | consumer aligned, culturally aligned holiday marketing

Holiday Marketing: Hits and Misses

The holidays are a powerful time to align with consumers. As companies connect with more diverse consumers, marketing expands into cultural…

How data changed Black Friday

How Data Changed Black Friday

We saw big changes on 2022 Black Friday: Holiday sales began in October, Black Friday is now a week, not…

Recession-proof your career.

Recession-Proof Your Career. Get Started in Digital Marketing

The latest financial headlines are full of rising interest rates, inflation, and a possible recession. Digital marketing is a stable,…

Launch Your Digital Marketing Career

4 Steps to Launch Your Digital Marketing Career

Transitioning to a rewarding career in digital marketing has never been easier. Digital marketing is a growing industry that needs…

How to Get Started in Google Analytics

How to Get Started in Google Analytics

Google Analytics is a must-have. With it, you’ll be able to make informed decisions about your online presence, your product,…

Common SEO Mistakes You Can Avoid

5 Common SEO Mistakes You Can Avoid

Since Google changes its analytics often, it’s common for marketers to fall prey to SEO mistakes. Here are five SEO…

3 Steps to a Career in Digital MarketingDigital Marketing Science Course